Who we are

Catherine Falalis

Content Savvy was founded by Catherine Falalis, who is journalistically trained, and brings with her a wealth of knowledge in copywriting and content marketing services.

She is currently the editor of Furnishing International Magazine, an online journal which provides inspiration and industry news to those in the manufacturing, architecture, interiors and design fields.

Catherine has two passions – one being writing, the second being holistic methods of healing. She recently completed a certificate in Crystal Healing and prides herself on being able to adequately represent wellness and lifestyle brands due to her specialised training.

Having previously worked as a marketing assistant and editor for both print and online platforms, you can rest assured that your copy or Instagram strategy is in safe hands due to Catherine’s vast array of experience.

Content Savvy’s client base spans from mindful journal and skincare brands, fashion boutiques, kinesiology, personal trainers and online tea stores. You name it, we’ve done it! Regardless of your branding requirements, we understand how important tone, empathy, and visual consistency is when communicating with your audience.

No two businesses are alike, and your content should reflect that! What sets you apart from the rest? Having personalised our writing style to what can be described as contemporary and colloquial, yet intelligent; we will keep your audience engaged until the very last word. Be the envy of your competitors and hire Content Savvy today!

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Meet the team

Hannah from Content Savvy

Hannah is a media and communications graduate who has a passion for all things beauty, health and wellness. She’s also an avid foodie and is often indulging at some of Melbourne’s best cafes. Hannah loves writing and content creation, and in her spare time, you’ll find her somewhere with a coffee in hand or getting active in the great outdoors.