Outsourcing work is great for a multitude of reasons. Perhaps you’re time-poor, or perhaps you have no idea how to tackle a given task and feel as though it would be better left in the hands of a …
Copywriting Tip: don’t half-ass your headline!
Let’s face it, the headline is the first thing people read. Whether it’s for a blog post, product description heading or an article in the local paper, if the headline ain’t up to scratch, a reader’s …
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Top 3 reasons why writers should read magazines and books
Copywriters around the globe are well equipped with many tools to help them create written content to the best of their ability. Perhaps it’s a notebook and pen, or maybe even a laptop. Some might …
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Copywriting 101 – Why creating engaging copy for your website or blog is so important
Hi everyone, For today’s blog post, I wanted to focus on a topic that goes back to my roots – writing! I knew from the age of twelve that I wanted to be a journalist. My love of English and media …
