Meenoo Organics came to Content Savvy in December 2017, looking for someone to take over their Instagram management. Since then, we have formed a wonderful relationship with the brand which saw us overhaul their Instagram feed in order to up the ante on professionalism, brand awareness and strategy.
Happy with the work we were producing for them, the brand also brought on Content Savvy to assist with the writing of their product descriptions.
- Instagram Management
- Website copywriting – product descriptions
As you can see, the initial feed was quite disjointed – with no clear indication of uniformed branding. Many text based images were used, and fonts and colours were not consistent. Brand reps had not yet been sourced to assist with the production of creative lifestyle photos of the products for use on social media.
After we were contacted, we helped to completely change the look and feel of the Instagram feed. Initially, Meenoo’s branding incorporated pink, yellow and green tones so we stayed consistent with these brand colours. This was wonderful given the current branding, however – Meenoo wanted to portray a luxe + natural feeling. The beautiful pinks and greens certainly portrayed natural, boho and fresh vibes – however we weren’t quite targeting the luxury niche.
Once the business decided to re-brand, this gave us the leverage to change their Instagram feed again. We were able to stick to neutral tones, incorporating lots of white space and brightness. We introduced luxe elements of marble and black props within the photos we selected – and this paired perfectly with Meenoo’s new rose gold and black product branding. The team also sought out brand reps so we can have a constant flow of content to use on social media. What a difference!
Content Savvy were then employed to write the descriptions for their newly launched products. We maintained a consistent tone of voice, in line with the brand’s tone of voice on Instagram. Check out the descriptions below:
- Australian Clay Mask
- Orange Blossom Body Oil
- Summer Blossom Facial Mist / Toner
- Inner Beauty Facial Serum
- Gift Box
Here’s what the client had to say:
“Cat is just fabulous. She took over our Instagram at the end of 2017 and we couldn’t be happier. After a chat about what type of content we are looking for and what kind of a brand we are, she has taken over and we haven’t looked back!
She always goes that extra mile to produce fabulous copy, and takes all suggestions on board. Even last minute changes that I contact her with if we have a giveaway, or something special going on, she just takes it on board and updates our Instagram (and when I say last minute, I mean seriously last minute, the night before it needs to be posted etc.)
I was so happy, I recommended her to a friend of mine and she started taking over his account and he is just over the moon as well. I’m in skincare, he is in fitness and the copy she produces for us is exactly targeted to our business and our style of company, completely different from each other and so fitting to the individual profile.
I really don’t know what I would do without her. It frees up so much of my time to concentrate on other areas of the business in order to be able to scale it up.”
Thinking about giving your Instagram feed an overhaul? Let us help you!