When the beautiful Natalie from Unlock Me first came to us in January 2018 – she was at her wits end with her Instagram business account. Creatively, she was at a loss about the direction of the account. Her product – a beautiful keepsake journal – hadn’t yet launched, pending printing. With no physical product to take photos of for use on social media, she called upon Content Savvy for a helping hand.
Client: Unlock Me
Website: https://www.unlockme.com.au/
Instagram: @unlock.me
Services used:
- Web page copywriting
- Personal bio copy
- Flyer copywriting
- Instagram management
We took over the management of her Instagram account for three months which gave Natalie a wonderful opportunity to take a breather, and allowed her to focus on working towards her launch date. Within this time frame, we sourced imagery which was in line with her branding, we wrote the captions, hashtags and posted 3-4 times per week.
Natalie exceeded our expectations with her delegated homework too. We recommend our clients spend at least 15-20 minutes per day engaging with likeminded accounts, however Natalie spent 30 minutes per day doing so.
The results speak for themselves! In just a matter of three months, we were able to collaboratively grow her account by 500 organic followers. Many of which couldn’t wait for her to launch the journal. Generating anticipation prior to launching is a clever way to ensure sales start coming through the door, the moment you go live!
Natalie also asked us to write the copy for her About page on her website, as well as the copy for the flyers which get sent out with every journal.
“I have recently engaged Content Savvy to assist with some areas of my online business. The service provided has been nothing short of fantastic! Since the day I spoke with Catherine she has been super-efficient, and has completely understood the requirements of the business from the start, making it such a simple process. It has been such a relief finding a company that listens and exceeds your expectations. Thanks heaps Content Savvy xx” – Natalie Holmes (Unlock Me).
Contact us today to find out what we can do to make your Instagram account flourish!
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