Let’s face it, the headline is the first thing people read. Whether it’s for a blog post, product description heading or an article in the local paper, if the headline ain’t up to scratch, a reader’s attention you won’t catch! See what I did there? ?
So what are some ways to nail your headlines in order to engage a potential reader from the get- go.
Well, just as I did in my opening paragraph, you could come up with a short rhyme. This is such a creative way to draw attention to the subject matter, and usually gives the reader a bit of a chuckle too. No doubt they’ll give you props for your creativity and humour.
Another way to spruce up your headlines is to use alliteration. Alliteration is the repletion of the first consonant of each word. I was a big fan of this, even going back to my high school days. I remember writing an article on the inhumane treatment of cats back when I was only 14 years old. Can you guess what I titled the article? – It was ‘CATastrophic Cruelty.’ Despite the subject matter being on the darker side, you can still tailor your headline to make the reader want to find out more. Major newspapers use this technique all the time. Some more examples are:
- ‘Labours lost It!’
- ‘History in his hands’
- ‘World wide WHAT?’
Another great way to get creative with your headlines is to be punny (that’s our way of saying: use puns in order to be funny!). Let us show you what we mean in pictures:
So what are you waiting for? Dust off that thesaurus and get headlining!
Need help with your copywriting? Get in touch with us today and we’ll nail the headline for you every time.