As a result of the COVID-19 crisis, many businesses have faced unexpected challenges – making it all the more important to support them during this time of economic uncertainty. Instagram released this announcement on the 11th of May outlining a new tool which aims to assist small businesses further their exposure on Instagram.
Let’s take a look at how to implement this tool for your brand – and how you can support other likeminded brands during this time.
Words: Catherine Falalis
Support Small Business Sticker
Instagram has introduced a new sticker on Stories, known as the ‘Support Small Business’ sticker. The aim of this sticker is for people to easily show their love for businesses on their Instagram stories.
How does this new Instagram sticker work?
Accounts can mention businesses directly in the sticker to give their followers a preview of the account. When the sticker is used, the story will be added to a shared Instagram story, so followers can see it along with other businesses that others are supporting by using this sticker.
To use Instagram’s new sticker, open the stories camera and upload a photo, video or block coloured background as you normally would. Once you’re happy, open the stickers tab and select the Support Small Business sticker.
Then, type the name of the small business you want to support.
Tap the sticker for more options and styles.
Once you’re finished, hit publish and your story will be added to a shared Instagram story, so your followers can see it along with other businesses that people they follow are supporting. Note that you can add multiple stickers to one Story if you please!
The business you tag will receive a notification and they can choose to repost the content to their own Stories or get in touch with you to say thanks. A wonderful way to engage with your community!
What are the benefits?
The ‘Support small business’ sticker can help businesses reach new customers and stay connected to the people that they already serve. It’s a beautiful way to spread some love and joy at time full of fear and uncertainty.
How Content Savvy is supporting small business
The team at Content Savvy have released our Supporting Local Brands Initiative which is serving local brands until July 31st at discounted rates. The aim of this initiative is to assist small businesses who are doing it tough during the current climate, but are still wanting to remain relevant and at the forefront of their digital marketing endeavours. Don’t hesitate to get in touch with us to find out more about this initiative and how we can help you with your Instagram content and copywriting over the next few months and beyond!