WELLNESS + SKINCARE | INSTAGRAM
We connected with Awe Cosmeceuticals via mutual contacts at Wellbeing Magazine. The brand were looking for someone to assist them building a beautiful looking Instagram feed, to supplement their existing print advertising strategy.
Problem: The owner Rebecca knows her stuff when it comes to skincare, cosmeceuticals and Ayurvedic principles, but isn’t so savvy when it comes to social media. Initially, the feed was quite text heavy, inconsistent and not at all reminiscent of her aesthetically pleasing print ads.
Solution: We helped Rebecca get some photographers and brand reps on board, in order to have a constant flow of new content coming in every month. These clean, lifestyle images really showcase her products in a professional, consistent manner. We planned her grid using these new images, and relevant filler images we sourced. Her caption strategy was elevated even further as we developed the words to suit our agreed content pillars.