A handy Instagram caption guide developed for those in the wellness, beauty and lifestyle industries, offering over 40 pages of expert tips and adaptable caption starters.
Wave goodbye to staring at a blank screen for hours on end, waiting for the right words to form.
Our good Instagram caption writing kit is what you’ll need to be inspired in creating captions for your audience.
This resource will help you become a caption-writing queen, saving you time, money and most importantly – your sanity!
Your Instagram caption writing starter kit includes
- Instagram best practices
- Instagram caption inspiration
- Real caption examples for wellness, beauty and lifestyle brands
- Activity to put your learning in action
- Extra resources
Why Insta captions matter?
Photos speak a thousand words, and the copy below it needs to do that photo justice.
Whilst it can be easy for people to scroll past a number of posts, a lot of users will still read your captions.
However, what you might not know is Instagram captions can also be used by Instagram to help inform the platform what the post is about.
If you are posting a picture of a healthy fruit bowl and you are talking about wedding dresses, for example, there’s a real mismatch in terms of your content. Unless, of course, you can bring these topics together and further explain them with you guessed it, quality Insta captions!
Think of your Instagram captions as a way to make your photos more accessible. The same way in which you add ALT text to a website, Instagram captions provide that added bit of information. Or if we’ve lost you, consider the impact of having an image on an advertisement, with nothing else. You can imagine without text, people will not realise what your message is or may perceive the image completely different to what you might think they may believe it to be.
Insta captions of all sorts can be used to help Instagram tailor what photos get shown to which users, using their savvy algorithm. If you don’t have the necessary text that tells the algorithm what it is your trying to communicate, you’ll likely miss out or get your content seen by people less interested in you.
Should I keep my Instagram captions short and sweet?
Some experts recommend that you keep your Instagram captions short. And whilst a lot of people may be time poor, this is not always going to be the case.
What you can do is test and learn your different captions and content, to see what works best with your audience.
Also, find out a way to put your hashtags in a place that won’t disrupt from the message you are trying to give.
If you want more tips, just purchase this easy to digest e-book for Insta captions.
Can’t I just buy Instagram followers?
If life was that easy, we’d all be doing it. The truth is Instagram is a community platform. There are millions of users every day. If you want to attract real people to your wellness, beauty or lifestyle brand – you are going to need quality captions as part of your strategy.
Paying for followers will mean you’ll likely be exposed to fake profiles commonly called ‘bots’. Those people you purchased to follow you are also unlikely to ever buy from you. So you really need to weigh up your options here. That’s why we recommend never to purchase followers. Instead, pick up a copy of our Instagram caption writing starter kit to help and inspire you to not only generate amazing captions but an aesthetic and strategy for your wellness, beauty or lifestyle account.
If you want to grow your followers and engagement on Instagram for your business or brand, the best way to do this is through your captions.
How else can I improve my Instagram writing?
This Instagram caption writing starter kit is the first step to improving your understanding of Instagram and the quality of your content.
The next step would be to explore Instagram copywriting or management services if you can invest in this for your business.
Why people love our captions starter kit?
Don’t just take our word for it. Read some of the reviews on our starter kit below. Even if you are not in the wellness, beauty or lifestyle space you could still learn a heap from this guide with over 40+ pages to read and enjoy.
And if you’ve already purchased our captions guide, please leave a review as we’d love to hear your thoughts.
Cat’s knowledge on writing quality captions for Instagram is incredible. I found it very informative and as a novice to this field, was surprised at how much I thought I knew – but realized there’s a whole lot more to caption writing than meets the eye. I particularly liked the activities provided so I could implement my learnings. It helped to teach me how I can present my captions in a different way. I felt very motivated to start writing after reading this e-book. Cat has brought with her so much knowledge and insight into capturing what your audience needs to know and expect from your caption writing.
I highly recommend this e-book!
- Julia Niemczyk
I’ve used a lot of Instagram starter kits in my time, but this one beats them all. Plenty of knowledgeable information plus fun activities that really pushed me to think about my brand values, tone-of-voice and content pillars. Not only was it easy to understand, but all of the advice in there was so actionable. It gets straight to point, which I love. Catherine really knows Instagram, highly recommend for anyone looking to grow their Instagram account!
- Bryan Gamboa
For more reviews see the “reviews” tab on this page above.