What we do
- Website content
- Blog posts
- Product descriptions
- Electronic Direct Mail (EDM) copy
- Press Releases
- SEO writing
- Editing & proofreading
What is copywriting?
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. We have industry experience in the journalistic field, which means we can develop stand-out and persuasive web and print copy. We get into the minds of your demographic, and write to suit them.
Who do you work with?
Our speciality is in copywriting for bridal and wellness brands that want to connect with their audience more and deliver results for their business.
Content Savvy are passionate about helping your bridal or wellness brand shine online. With more than 27 million pieces of content being shared across the web every single day, how will yours compete?
Areas you can improve with web copywriting services include:
- Your website: Usually, a prospective client or customer will stumble across your webpage as the first point of contact, or will head to your site after finding you on social media. Many use websites to help legitimise the brand so first impressions count! Ensure your Home page, About page, Services etc leave a lasting impression.
- Blogs: Regular blog posts are a wonderful way to improve how people find your bridal and wellness brand on Google, and also to impart your industry knowledge to the consumer. There’s no better way of solidifying your credibility than with some quality web copywriting in the form of regular blog content.
- Electronic Direct Mail (EDM): Email marketing is a great tool to collate existing and prospective consumers in one place. EDM’s are perfect for alerting your subscribers of exclusive promotions, business updates, new products and industry news. Our recommendation is to send one EDM a month, as doing so reminds prospective clients of your presence which may ultimately lead to sales. It also doesn’t bombard your database with unnecessary emails, so they will be less likely to unsubscribe.
- Product descriptions: They often get overlooked in terms of importance. The quality of this copy could potentially be the determining factor as to a prospective consumer hitting ‘add to cart’ or exiting out of the browser.
Print copywriting for bridal and wellness brands
Want a flyer or brochure to send out with your products? We can write the copy for that!
With first-hand experience in the magazine industry, we can also craft short or long form advertorials and articles to suit a range of industry-relevant topics.
Need another set of eyes to look over the copy you’ve already written? We also offer editing and proofreading services! Let us tweak, freshen and correct any errors, so your copy is perfect for publishing.
We can work with you to find topics and key terms people are using to search for your product, service, brand or niche. We do this with our affiliate LYF Solutions. This service is SEO (Search Engine Optimisation).
LYF provides technical and detailed research, and we work collaboratively to write copy that balances the needs of humans and Google. In brief, quality content that will answer what your audience wants, with the added bonus people can find it easier, by sending the right signals back to search engines.
If you are writing copy for your website or blog and want to drive non-paid traffic to your posts long term, then this solution makes perfect sense for your brand to invest in. By doing this as well, you can rely less heavily on paid media to get those eyeballs you want and need on your content.