SERVICESPaid social ads

Facebook & Instagram Ad management

Paid social media campaigns are imperative in a digital sphere where many brands are competing for attention. Paid social media advertising goes far beyond the ‘boost’ button, and delves deeper into the crux of audience specific data. We work closely with our affiliates at LYF Solutions to develop a paid campaign which targets YOUR demographic specifically.

So for example, if you’re a business who wants to target 23 – 50 year old females who are recently engaged and based in Melbourne – we develop your campaign to fit within these credentials.

Put simply, Content Savvy are your creative gurus who put together your content and copy for the campaign, while LYF Solutions are your friendly tech-driven, analytic guys. They know their stuff when it comes to numbers, Facebook Ads Manager and all that complicated but important data which will help you target your niche and sell effectively and efficiently.

Together – we’re an absolute powerhouse in delivering quality campaigns to advertise your brand online.

What is social media advertising?

Paid social ads like Facebook and Instagram ads are another way you can reach more people for your brand, product or service.

If you run a Facebook page or an Instagram account, you’ve likely come across Facebook (who owns both channels) suggesting you sponsor or boost a post. Or if your one of those curious types, you may have even tried to use Ads Manager.

There’s more to paid social ads than these elements however, and it’s often missed because of the fear of it being too technical or less known. Rest assured, we know what the Facebook pixel is, how event tracking works and what you need to do for us to run a social media advertising campaign that will work wonders for you.

Benefits of paid social ads

If you want to grow your business or expand your reach beyond the followers or the one’s Facebook or Instagram lets you reach, then paid advertising is the way to go for you.

Here are some of the many benefits of paid social ads:

• Increase your reach.
• Better target your messages to specific demographics or interests.
• Retarget people who have visited a website.
• Entice those who have dropped out your shopping cart.
• Grow your mailing list with lead generation activity.
• Drive foot traffic to your store with local ads.
• Encourage conversation and drive attention to your brand.
• Cost effective way to expand your horizons.
• Easy to experiment and test multiple creatives.
• Fast way to gain learnings for new messages or ideas.
• Great way to gain feedback and further customer insights.
• Advanced tracking methods for improved performance.