Outsourcing work is great for a multitude of reasons. Perhaps you’re time-poor, or perhaps you have no idea how to tackle a given task and feel as though it would be better left in the hands of a professional. Whatever your reasoning, it’s completely valid and also the reason why many small Aussie businesses (such as Content Savvy) are able to make a living.
If you are planning to outsource some copywriting work, there is only one thing I ask of you. Be vigilant.
I recently heard a story from a client who said that she had hired a copywriter, only to receive the copy back in an incomprehensible prose. Not only this, but the client researched some of the paragraphs this writer has supposedly written, and Google revealed that they had simply copied and pasted from existing websites around the web. That’s plagiarism – and my client could have been up for some serious reprimands had she published this copy.
Falling into the trap of hiring fast and cheap writers from overseas could prove to be to your detriment. Luckily for my client, she refused to pay for the work they had provided and they conceded that the work was not up to par.
If English is not their first language, they may struggle to write coherently which will make your business look clumsy. They might also resort to copying and pasting as they can’t write the copy that well themselves.
So here’s my advice:
- Make sure you actually ask for copies of their previous work.
- Stick to Aussie businesses.
- Make sure the writer has relevant training in writing.
- Make sure their pricing is competitive.
If you need a hand with some copywriting work, get in touch with us today!