Established in 2017, Catherine Falalis committed to providing quality copywriting and Instagram services to Australian-based bridal and wellness brands.
We understand that it can be difficult to keep up with Facebook and Instagram’s constant changes. Likewise – dedicating the required time to refreshing your copy or writing blogs, always seems to drop to the bottom of the priority list.
You know that having an active Instagram account is important for your brands growth, but heaven knows you barely have enough time to drink your morning coffee in peace – let alone dedicate hours to:
- Curating your feed in a visually consistent + professional manner,
- Write thoughtful + interactive captions,
- Source quality hashtags and;
- Engage with your community to organically grow, and build trust surrounding your brand.
If it sounds like a lot of work, that’s because it is! Especially if you’re serious about doing it correctly. And this is where we come in! I’m Catherine Falalis, Founder and Owner of Content Savvy – we’re passionate about creating quality content and thoughtful words, and we want to take this work off your hands, so you can focus on the aspects of your business which bring you the most joy. We’ll do what we do best, so you can focus on what you do best.
Our team have industry experience in the bridal, beauty and wellness sectors – with the written word, and eye for visual detail at the forefront of what we do.
How we do it
Consideration
We personalise the passion that you hold for your own business and make it our own. We see it like this: your business is your baby and it needs to be nurtured through quality Instagram strategy and thoughtful copy in order to grow and be fruitful.
Creativity
We like to think outside the box to help your brand stand out from the crowd. Whether it’s through visual storytelling or the written word – we’re at our happiest when our creative juices are flowing.
Love
It makes the world go round, and if we haven’t got love, what hope do we have? We have developed a love for our clients, their brands, and a love for assisting them to tell their unique story. In fact, we consider our clients to be more like family, and if we’re the right fit – we’d love to welcome you with open arms.
Our social difference
You’ll get no BS with us because we’re truthful and honest. And the truth of the matter is that there is no quick fix to generating ‘sales’ or ‘sign ups’ on the ‘gram. It takes a long-term commitment to organically grow a brand.
Sure, you can pay a foreign company hundreds of dollars who will promise to grow your account by 10k in one month, but what they won’t tell you is that Instagram can penalise you by deleting your account permanently for using inauthentic growth techniques. Not to mention, these followers aren’t real – so while you may have bought 10k followers, not a single one of them will buy from you or use your services.
Bots don’t work hard, real people do.
We’re different because we are real people. We love hard, cry hard and laugh hard. We enjoy drinking a mojito (or two) on the weekend, and binge watching crime documentaries on Netflix. We care about you, and your brand because we get you. We’re human, just like you! And we take the time to adopt emotive, real and genuine techniques in order to build your Instagram presence organically. Our aim is to create a sense of community around your business, and help it shine online.
MEET OUR TEAM OF #SAVVYSISTERS
Catherine Falalis – Founder & Owner
Catherine Falalis (Cat) founded Content Savvy in 2017 after working as a journalist and editor for various industry magazines. Her experience included working with titles such as Wellbeing Magazine, Complete Wedding Magazine, and various home titles. She then went on to work as a marketing assistant in the technology field, refining her skills in digital marketing and social media management. Cat is a hopeless romantic, she loves love – so this, coupled with her passion for holistic therapies and wellness, prompted her to create a business which plays to her strengths and her passions.
Fun Fact: Cat has a degree in journalism and certificate in crystal healing. She knew she wanted to be a writer from the age of 12, and even got to meet Zac Efron during her time as a work experience student at The Herald & Weekly Times in 2009!
Loves: Her partner, family and friends. Mojitos. Rose Quartz. Kebabs. Words. Instagram. Cats + dogs (equally). Netflix.
Peeves: Mash potato. Moths. Crickets. When people don’t know the difference between, ‘they’re, their, and there.’
Adriana Thani – Copywriter
Adriana began working for Content Savvy in 2019 after a long break from working to raise her children. With a background in Public Relations – both in practice and teaching – she has built up her own brand through blogging and social media for over a decade. Writing has always been something she enjoyed, and she has even published a book! Pairing her talent for the written word with her passion for social media has been a dream come true. Her writing is always driven by the need to balance education, brand recognition, and making social media a truly inclusive, highly engaged, and communal space.
Fun Fact: Adriana has lived in many different countries throughout her life, and each of her three sons were born on different continents! And her meet-cute with her husband is the best story ever: They met while they were on vacation through a chance meeting at a restaurant, where they were randomly seated together. She only ended up at that restaurant because it was the closest one to get to in the rain!
Loves: Her husband and kids! Eating good food. Working with yarn (she knits and weaves, hand dyes yarn, and is even learning to spin yarn!). Reading murder mystery books and not being able to sleep afterwards.
Peeves: Rude people. Being made to wait. Public pools. Slow drivers. Permanent markers within reach of her toddler.
Bianca Neil – Graphic Designer & Custom Illustrator
Bianca began working for Content Savvy in November of 2018 as an intern, after quitting her full time marketing and design position in a corporate organisation. Bianca was looking for a challenge outside of her graphic design degree, and that’s when she came across Cat. Bianca fell in love with Cat’s kind nature, her love for holistic therapies and her business ethic. Since working with Cat, Bianca has really grown and refined her skills, curating grids and creating content for different brands. One thing Bianca really values about Content Savvy is the way the team gets along and works so well together. Each team member plays to their strengths and it definitely shines through our client’s content.
Fun Fact: Bianca was once chased by an Emu. They say human fatalities as a result of Emu’s are rare, but in that moment, Bianca thought otherwise. #countrylife.
Loves: Her family and friends. Her Maltese Shitzu. Solving problems. Drawing. Reading. The imagination of toddlers. Warm Weather. That post gym feeling. Fresh OJ. Art galleries.
Peeves: When her dog pulls the bin apart. Apple pie. Drivers who don’t indicate. Push/Pull doors.
Our Affiliates
Content Savvy are proud to have built a trusted network of industry professionals to best support our client’s individual needs. From experts in paid social advertising, SEO, web development, analytics, brand photography and videography – we have extensive resources on hand should you ever desire to elevate your brand to that next level.
Digital Marketing, Web Development + Design
The team are committed to helping small business owners grow online. LYF Solutions does this through their high quality web design made for the user and results in mind, paid social media advertising, search engine optimisation and even provide green web hosting!
Idyllic is a web and design company focused on delivering friendly, usable and engaging design. They particularly love working with small to medium sized businesses and creative types.
Branding Photography + Videography
Happy Lion Films was born as a result of a shared love for travel, film, photography and a strong desire to be more creative. Their passion lies in supporting brands that make a positive impact on our world. The team specialise in photography and film for wellness brands, events and retreats. Their sister-company, Next To You Films specialises in wedding videography.
OnTopa Media creates fresh video content for businesses and artists. They work with large and small businesses, artists and individuals to create immersive and fun content to help you put your brands, passion, event or products in the spotlight.
