Established in 2017, Catherine Falalis committed to providing quality copywriting and Instagram services to Australian-based bridal and wellness brands.
We understand that it can be difficult to keep up with Facebook and Instagram’s constant changes. Likewise – dedicating the required time to refreshing your copy or writing blogs, always seems to drop to the bottom of the priority list.
You know that having an active Instagram account is important for your brands growth, but heaven knows you barely have enough time to drink your morning coffee in peace – let alone dedicate hours to:
- Curating your feed in a visually consistent + professional manner,
- Write thoughtful + interactive captions,
- Source quality hashtags and;
- Engage with your community to organically grow, and build trust surrounding your brand.
If it sounds like a lot of work, that’s because it is! Especially if you’re serious about doing it correctly. And this is where we come in! I’m Catherine Falalis, Founder and Owner of Content Savvy – we’re passionate about creating quality content and thoughtful words, and we want to take this work off your hands, so you can focus on the aspects of your business which bring you the most joy. We’ll do what we do best, so you can focus on what you do best.
Our team have industry experience in the bridal, beauty and wellness sectors – with the written word, and eye for visual detail at the forefront of what we do.
How we do it
We personalise the passion that you hold for your own business and make it our own. We see it like this: your business is your baby and it needs to be nurtured through quality Instagram strategy and thoughtful copy in order to grow and be fruitful.
We like to think outside the box to help your brand stand out from the crowd. Whether it’s through visual storytelling or the written word – we’re at our happiest when our creative juices are flowing.
It makes the world go round, and if we haven’t got love, what hope do we have? We have developed a love for our clients, their brands, and a love for assisting them to tell their unique story. In fact, we consider our clients to be more like family, and if we’re the right fit – we’d love to welcome you with open arms.
Our social difference
You’ll get no BS with us because we’re truthful and honest. And the truth of the matter is that there is no quick fix to generating ‘sales’ or ‘sign ups’ on the ‘gram. It takes a long-term commitment to organically grow a brand.
Sure, you can pay a foreign company hundreds of dollars who will promise to grow your account by 10k in one month, but what they won’t tell you is that Instagram can penalise you by deleting your account permanently for using inauthentic growth techniques. Not to mention, these followers aren’t real – so while you may have bought 10k followers, not a single one of them will buy from you or use your services.
Bots don’t work hard, real people do.
We’re different because we are real people. We love hard, cry hard and laugh hard. We enjoy drinking a mojito (or two) on the weekend, and binge watching crime documentaries on Netflix. We care about you, and your brand because we get you. We’re human, just like you! And we take the time to adopt emotive, real and genuine techniques in order to build your Instagram presence organically. Our aim is to create a sense of community around your business, and help it shine online.
MEET OUR TEAM OF #SAVVYSISTERS
Catherine Falalis – Founder & Owner
Catherine Falalis (Cat) founded Content Savvy in 2017 after working as a journalist and editor for various industry magazines. Her experience included working with titles such as Wellbeing Magazine, Complete Wedding Magazine, and various home titles. She then went on to work as a marketing assistant in the technology field, refining her skills in digital marketing and social media management. Cat is a hopeless romantic, she loves love – so this, coupled with her passion for holistic therapies and wellness, prompted her to create a business which plays to her strengths and her passions.
Fun Fact: Cat has a degree in journalism and certificate in crystal healing. She knew she wanted to be a writer from the age of 12, and even got to meet Zac Efron during her time as a work experience student at The Herald & Weekly Times in 2009!
Loves: Her partner, family and friends. Mojitos. Rose Quartz. Kebabs. Words. Instagram. Cats + dogs (equally). Netflix.
Peeves: Mash potato. Moths. Crickets. When people don’t know the difference between, ‘they’re, their, and there.’
Hannah Tiziani – Account Manager, Copywriter & Product Photographer
Hannah began working for Content Savvy in September of 2018 after completing her communications degree. After interning for highly regarded health and beauty companies, Hannah met Cat and fell in love with her message, passion and drive. Since then, Hannah has been refining her writing and photography skills and gaining social media and copywriting experience by helping a variety of businesses through Content Savvy.
Fun Fact: Hannah was a dancer for 16 years and has been playing netball since she was 8. While most people assume she’s a ‘girly girl’, she loves sport and will always be a country girl at heart.
Loves: Family, friends and her pets. Her country home town. Dancing. Netball. Health + fitness. Books. Taking photos for Instagram. Coffee.
Peeves: Spiders. Bees. People who walk slow. Sitting down for too long.
Bianca Neil – Graphic Designer & Custom Illustrator
Bianca began working for Content Savvy in November of 2018 as an intern, after quitting her full time marketing and design position in a corporate organisation. Bianca was looking for a challenge outside of her graphic design degree, and that’s when she came across Cat. Bianca fell in love with Cat’s kind nature, her love for holistic therapies and her business ethic. Since working with Cat, Bianca has really grown and refined her skills, curating grids and creating content for different brands. One thing Bianca really values about Content Savvy is the way the team gets along and works so well together. Each team member plays to their strengths and it definitely shines through our client’s content.
Fun Fact: Bianca was once chased by an Emu. They say human fatalities as a result of Emu’s are rare, but in that moment, Bianca thought otherwise. #countrylife.
Loves: Her family and friends. Her Maltese Shitzu. Solving problems. Drawing. Reading. The imagination of toddlers. Warm Weather. That post gym feeling. Fresh OJ. Art galleries.
Peeves: When her dog pulls the bin apart. Apple pie. Drivers who don’t indicate. Push/Pull doors.
Content Savvy are proud to have built a trusted network of industry professionals to best support our client’s individual needs. From experts in paid social advertising, SEO, web development, analytics, brand photography and videography – we have extensive resources on hand should you ever desire to elevate your brand to that next level.
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