Melbourne-based copywriter and social media expert Catherine Falalis – and her savvy team – are committed to providing quality copywriting services and social media training to Australian small businesses.
As a small business ourselves, we understand how difficult it can be to consistently produce and publish engaging content that really stands out.
With all the day-to-day tasks on your to-do list when running a business, it can feel overwhelming to create a digital presence for your business that does justice to everything you do!
That’s why we’ve produced a range of digital products and online courses that will help you:
- Create riveting content that stops the scroll on Instagram and Facebook
- Produce engaging captions for your social media accounts
- Learn the ins and outs of the ever-changing landscape of social media marketing and digital content creation
We’re also on standby to help you with all your copywriting needs, which may include:
- Writing blog and website content that makes you discoverable to customers
- Crafting thoughtful emails that get people clicking onto your website
- Creating press releases that will get you the media coverage you’re after
Our team of copywriting and content creation experts based in Melbourne are adept at producing content that truly connects with audiences. We are passionate about sparking genuine conversations and generating loyal communities around small businesses in Australia.
We know the power of quality content. We know what audiences want. We know what it takes to make sure your business captures – and keeps – their attention.
And we’re here to get it right so you can focus on the other parts of your business that bring you joy.
How we do it
No two businesses are exactly alike. That’s why we believe that there’s no such thing as a one-size-fits-all approach to copywriting and content creation. We value all the things that make your business unique, and champion that through everything we create for you.
Consumers are bombarded by content 24/7. So in order to succeed, brands like yours need to have a digital presence that truly stands out and captivates audiences. Whether it’s through visual storytelling, the written word, or top-notch training, we know what it takes to make your brand’s content stop the scroll.
We view content creation as a holistic practice. You can’t accompany great copy with boring, blurry images and expect audiences to respond favourably. We treat your copywriting and content creation as part of your overall business and marketing strategy, allowing you to fully utilise the content we create for you.
We’re self-professed word nerds who have hours-long discussions on grammar, sentence structure, and finding obscure words to perfectly reflect a singular feeling. You’ll also find our group chats filled with social posts and digital content from brands that have caught our eye. Our love for copywriting and content creation drives everything we do here at Content Savvy!
MEET OUR TEAM OF #SAVVYSISTERS
Catherine Falalis – Founder & Owner
Catherine Falalis (Cat) founded Content Savvy in 2017 after working as a journalist and editor for various industry magazines. Her experience included working with titles in the wellness, wedding and home sectors. She then went on to work as a marketing assistant in the technology field, refining her skills in digital marketing and social media management. She is currently freelancing as a writer for numerous home magazines and is a passionate advocate for mental health and anxiety awareness.
Fun Fact: Cat knew she wanted to be a writer from the age of 12, and even got to meet Zac Efron during her time as a work experience student at The Herald & Weekly Times in 2009!
Loves: Her fiance, her cheeky chihuahua Lyra + her family and friends. Sauvignon Blanc. Words. Instagram. Netflix. Home styling.
Peeves: Mash potato. When people don’t know the difference between, ‘they’re, their, and there,’ or when they say ‘expecially’ instead of ‘especially.’
Adriana Thani – Copywriter
Adriana began working for Content Savvy in 2019 after a long break from working to raise her children. With a background in Public Relations, she has built up her own brand through blogging and social media for over a decade.
Writing has always been something she enjoyed, and she has even published a book (with another in the works)! Pairing her talent for the written word with her passion for social media has been a dream come true. She loves that social media is becoming a truly inclusive, highly engaged, and communal space.
Fun Fact: Adriana has lived in many different countries throughout her life, and each of her three sons were born on different continents. And her meet-cute with her husband is the best story ever: They met while they were on vacation through a chance meeting at a restaurant, where they were randomly seated together. The rest, as they say, is history!
Loves: Her husband, kids, and cats. Deep and honest conversations. Her self-care rituals. Reading murder mystery books and not being able to sleep afterwards.
Peeves: Rude people. Being made to wait. Public pools. Slow drivers. Permanent markers within reach of her youngest son.
Ally Pedersen – Graphic Designer & Custom Illustrator
Ally joined Content Savvy in 2021 after leaving her corporate design position to pursue and challenge herself out on her own. Design and illustration is a lifelong passion of hers, and now she spends her days on all sorts of creative endeavours, from conceptualising photo shoots to creating corporate logos. She’s incredibly versatile in her design practice, and has a natural ability to adapt and pivot to different needs to achieve the most creative outcome.
Fun Fact: She has an obsession with Disney and Disneyland. If you ever want to know a weirdly specific fact about the parks, please ask her!
Loves: Her family. Her two dogs, Basil and Wesley. Running and the gym. Puzzle games. Movie nights. Musicals. Theme parks. Checking everything off her to-do list.
Peeves: Doing the dishes. Spiders. Liquorice. Not being able to find a car park. People getting rewarded after doing the wrong thing.
Here at Content Savvy, we are proud to have built a trusted network of industry professionals to best support our client’s individual needs.
We have connections with experts in paid social advertising, SEO, web development, analytics, brand photography, and videography. All together, we have extensive resources on hand should you ever desire to elevate your brand to that next level.
Digital Marketing, Web Development + Design
The team at LYF Solutions are committed to helping small business owners grow online. LYF Solutions does this through their high quality, accessible, user-friendly web design; paid social media advertising; search engine optimisation; and ethical green web hosting!