WELLNESS + PERSONAL TRAINING | WEBSITE COPY, BLOGS, EBOOK COPY, HASHTAG SETS
Back To Basics 4 Life Fitness was founded by our founder Catherine’s, high school friend, Shadi De Bartolo. The personal training studio and gym needed new copy for their brand-new website so Content Savvy worked closely with Shadi and our partner LYF Solutions to achieve her goals.
Problem: Shadi wasn’t a confident writer and required a professional to put her brand story together. She also wanted the copy to be optimised and keyword heavy.
Solution: We worked closely with LYF Solutions to craft SEO rich copy for all pages across the website. We wanted to ensure that Shadi’s family friendly and personable nature was conveyed throughout the copy and not sacrificed despite including relevant keywords.
After completion of the website copy, we assisted Shadi with the creation of a free eBook as a downloadable resource on her site. We also put together three blogs.
In terms of Instagram assistance, we sourced some hashtag sets for the brand’s account which ultimately led to them being discovered by The Cancer Council who approached Shadi to lead a charity event involving outdoor exercise. A wonderful and rewarding achievement indeed!
“Content Savvy is absolutely amazing! They have provided me with the best service possible and I could not have done it without them. They helped me write all my content for my website and gave me guidance on what would be best to market my brand! They are very, very reliable and easy to contact. Previously, I found other businesses that I had worked with weren’t available to answer my questions so it was very nice to have Content Savvy treat us differently. I really appreciate their work ethic and hard work!”