BRIDAL | INSTAGRAM
The team at Content Savvy are very proud to have formed a very close friendship with Aneta and the team at Bridesmaids Dressing Room. The multi-ABIA-award-winning business is cementing itself as a key industry player when it comes to bridesmaid’s gowns. Content Savvy have assisted the business on many copy related projects including the ‘Real Weddings’ gallery on the brand’s website. We have also written many press releases and emailer copy for the brand.
However, our greatest pride and joy is being able to manage their Instagram account.
Problem: Aneta is a busy lady who is juggling motherhood and running her own business. She doesn’t have the time required to perfecting the visual aspects of her feed. She also doesn’t have the time to write captions and source industry-relevant hashtags.
Solution: We took all this hard work off her hands! We dedicate the time and effort to managing her account, so she can focus on her family and her clients. The great thing about Bridesmaids Dressing Room is that they are open to working collaboratively. Aneta will suggest some ideas, will take some behind the scenes videos for her Instagram stories, and will often send us images of herself for us to use on the feed and show the face behind the brand.
Due to the nature of the business, we are working with many colours on the feed. In order for the account to look visually consistent, we have decided to strategize with ‘colour blocking’ on this account. We initially blocked in grids of nine, and we have recently switched this up to blocks of twelve.