WELLNESS + SKINCARE | INSTAGRAM
We had the pleasure of working with Meenoo Organics to completely transform the brands Instagram feed. We worked collaboratively with them in order to elevate the accounts professionalism, brand awareness and strategy.
Problem: the initial feed was quite disjointed – with no clear indication of uniformed branding. Many text-based images were used, and fonts and colours were not consistent. Brand reps had not yet been sourced to assist with the production of creative lifestyle photos of the brands products. The owners are both busy working mums who did not have the time to manage the account themselves.
Solution: Content Savvy assisted in completely changing the look and feel of the Instagram feed. Meenoo Organic’s initial branding incorporated pink, yellow and green tones so we stayed consistent with these chosen brand colours when planning their feed. This was wonderful given the existing branding, however, the business wanted to work towards being able to portray a luxe + natural vibe. Initially, our beautiful pink and green tones certainly portrayed a natural, boho vibe – however we weren’t quite targeting the luxury niche.
Once the business decided to re-brand, this gave us the leverage to change their Instagram feed again. We were able to stick to neutral tones, incorporating lots of white space and brightness. We introduced luxe elements of marble and black props within the filler photos we selected – and this paired perfectly with Meenoo’s new rose gold and black packaging. The team also sought out brand reps so we could have a constant flow of product imagery to use on their Instagram.
Please note, Content Savvy are no longer managing this Instagram account.
“Content Savvy is just fabulous. After a chat about what type of content we were looking for, and what kind of a brand we are, Catherine took over our Instagram and we couldn’t be happier. She always goes that extra mile to produce fabulous copy, and takes all suggestions on board. Even last minute changes that I contact her with, if we have a giveaway or something special going on, she just takes it on board and updates our Instagram accordingly. I was so happy that I recommended her to a friend of mine, and she managed his account as well. I’m in skincare, he is in fitness, and the copy she produces for us is exactly targeted to our business and our style of company, completely different from each other and so fitting to the individual profile. I really don’t know what I would do without her. It frees up so much of my time to concentrate on other areas of the business in order to be able to scale it up.”