SERVICED BASED HOME INTERIORS | BLOGGING, WEBSITE COPY, EMAIL COPY + PRINT
From blog posts, website pages, printed copy and email funnels, we worked closely with Jess from Right At Home Staging (RAHS) to develop a brand voice that was perfect for her and her business.
Problem: Jess had previously worked with a copywriter who wasn’t quite the right fit for her desired tone of voice or brand personality. This is when she enlisted the help of Content Savvy to write regular blog posts and refresh her website copy.
Solution: We took the time to chat to Jess and understand her exact service offering at RAHS, as well as the tone she wanted to convey. A warm and bubbly soul herself, she wanted the brand voice to reflect her own – as though she had written the blogs herself. Closely working with Jess, we developed a list of topic ideas to execute a monthly blog for her site.
We later refreshed her About page copy, as well as her Services page. Some of this copy was then adapted craft a bio for Jess and a company profile to appear in the printed edition of The Property Stylists Book of Australia 2020.
Content Savvy also helped RAHS craft copy for an email sequence consisting of 10 emails. The funnel structure was developed by Jess herself, and we did the required research and writing to convey the details outlined in the brief.