Content Savvy is a copywriting and social media training agency based in Melbourne, but we can help you reach Australia and the entire world with your message.
Our suite of digital copywriting services includes just about everything you need to make a memorable presence online. What you say – and how you say it – matters to your audience, so make it count!
From product descriptions to social media captions, we know how to harness the written word to capture their eyes and captivate their minds.
Website content copywriting
Website pages
Your website is often the first point of contact for a prospective client or customer, so it’s important to make a good first impression! We can create on-brand copy for your Home, About, and Services pages to capture your audience and keep them interested.
Product descriptions
When your customers are exploring their options, are your product descriptions helping them make their decision? Unique, emotive, and interesting product descriptions are far more engaging than just a few bullet points! We can help you make that difference between a customer clicking “Add To Cart” or leaving the page.
Blogs
There are so many ways that blogging can add value to your business, but the most important factor about blog copywriting is how much it will improve your SEO. Our blog copywriters can help you create optimised blog posts that make your website more discoverable and also add value for your existing audiences.
AirBNB listing description
Looking to create a professional and attractive AirBNB listing? Your listing description is an important part of that! Our copywriters are all avid travelers, often staying in AirBNBs and boutique accommodations during their stays. We can help you craft an optimised listing description to attract more travelers to stay with you!
Email marketing
Any small business owner knows just how valuable email marketing can be. Being able to reach your potential clients and customers directly without relying on the algorithms of social media or search engines – that’s priceless!
Our copywriters for email marketing know how to craft subject lines that are click-worthy to your audience, content that keeps them reading, and call-to-actions that drive them to your website.
We can help you create email newsletters, EDMs, and promos that your subscribers actually look forward to receiving.
Social media copywriting
We know social media and we know copywriting, so it makes sense that we excel at creating copy that works well for social media! Our team of copywriting and social media experts are passionate about all things social, and it shows.
No matter the social media platform, our copywriters know what it takes to create engaging copy for your social media content. So whether it’s for Instagram, Facebook, LinkedIn, Twitter, or Pinterest, you can count on us to create captions for your social posts and digital ads that connect with your audiences.
SEO Copywriting
The written word doesn’t just have to impress your audiences, it also needs to make Google happy! Along with our partners at LYF Solutions, we can create SEO-optimised copy that is backed by keyword research and best practice SEO.
The SEO experts at LYF provide all the information we need to create website copy, product descriptions, and blog posts that enable your website to rank higher on search engines. This is an extremely effective way to ensure your potential customers can find you on the web!
Press Releases
Press releases are a key element in your media relations and marketing strategy, especially when promoting a new product or service launch. Unfortunately, too many small businesses miss the mark in their press releases because they aren’t providing the media with what they actually need!
Our team knows exactly what editors and journalists want, because we’ve worked in the field. Our founder Catherine Falalis has a background in Journalism, while our Senior Copywriter Adriana Thani is experienced in Public Relations. Under their leadership, our team of copywriters effectively pair journalistic sensibility with marketing know-how in all our press releases.
Our press release writers know what it takes to make your press release more likely to be picked up by journalists and editors, so make sure to take advantage of our press release writing services for your next campaign!
