In many of our previous posts, we have discussed the importance of developing your content pillars – and rotating between these pillars for a holistic strategy surrounding Instagram management. One of the most important content pillars which we have included in our strategy, is that of personalisation. This pillar in particular is crucially beneficial to building trust around your brand, and showing your community the face behind your product or service offering.
We know that this a daunting prospect for many introverts out there, but there’s actually lots of different ways to show your face on the ‘gram. As human beings, we tend to work on emotive responses – and this is fundamental when understanding how your prospective customer or client will choose to buy from you. Seeing a face behind the brand shows your community that you are in fact human – just like them. You’re not a big corporate conglomerate with lots of minions doing the work. Nor are you a robot who automates everything. You and your brand are Raw. Real. Relatable.
When you build up this relatability – this turns into trust. Trust turns into a primed and warmed up lead, which could ultimately become a new client sign up or customer sale. If nothing else – you may even get some awesome referrals from those in your community who just love you and what you stand for – even if they have never used your services or bought from you before!
There is a lot of good which comes from showing your face on your brand’s Instagram account, so let’s have a look at some of the ways you can start to incorporate this within your own Instagram strategy.
Show the behind the scenes workings of the brand
If you’re not yet comfortable showing your own face on your Instagram stories – perhaps start with showing some behind the scenes insights to your business. Are you visiting your production warehouse today or a certain supplier? Take some snaps and video of these processes so your audience can get a better understanding of how you operate. You can even show sneak peeks of certain product launches, to build anticipation and excitement. Instagram stories now lets you upload videos in 60 second intervals so you have more time to showcase what your brand is all about in an intimate and personal way!
Commit to speaking to camera on your Instagram stories at least once a week
This is usually the hardest for people to overcome – but grown doesn’t happen when we stick to our comfort zone. We understand the fear surrounding jumping on Instagram stories – but the wonderful thing is that your videos don’t have to be live – they can pre-recorded and saved to your camera roll for later use. This gives you the ability to take and retake the video as many times as you like, until you’re happy with it. Just remember that when you’re talking to camera, it doesn’t have to be perfect. So what if you say ‘um’ a little more often than most? So what if you stumble your words? You’re only human and this makes you all the more relatable to your audience.
Once you’ve developed the confidence to upload videos of yourself speaking to your audience through the camera – the opportunities are endless in terms of what you can achieve. You can share both the highs and lows of your business journey, ask for advice, share some exciting news, or offer some tips about topics which are relevant to your industry and demographic. All these things help to build trust in your brand. It will no longer be a faceless brand which your audience is struggling to connect with. So our recommendation is to give this a go, once a week! The more you do it, the more confident you’ll get and something which once scared the sh!t out of you, will actually start to bring you joy (and leads!)
Do a live video
For those of you who have a little more confidence – this option could be the perfect one for you. You could do a live Q&A with your audience and answer some of their burning questions, or announce product launches and show some sneak peeks with a live video.
The beauty of live videos is that you can interact with your audience in REAL TIME! You’re practically having a conversation with your community as it happens, meaning your audience doesn’t have to wait to hear from you. Again, this helps to build trust because your audience will get to see you for who you really are! There’s no retakes available here – what you see is what you get, and your community will love it! Keeping it real, will definitely pay off for your brand in the long run.
Do a branding photoshoot – professionally
We highly recommend investing in at least two professional branding shoots per year. Whether it’s just you, you and your family or your team – round yourselves up, get glammed and let a pro take some happy snaps. These don’t just have to be posed shots, have fun with it and get your photographer to take some candid images as well. You can not only use these on your social media feed – but also across your website too!
Keep in mind that this doesn’t need to be an expensive project! There’s lots of start-up photographers and videographers with amazing rates as they build their portfolio and become more established. Another option is to get a photography university student to take some images for a smaller fee. Offer to also write up a testimonial for them that they can later use on their website and portfolio. If you know where to look – your budget shouldn’t be an excuse!
Take more selfies
You can never take enough selfies! If you’re heading out with the family and you’re all dolled up – this is a great opportunity to take some images of yourself. These can certainly be used within your Instagram feed. You can incorporate them into your grid, or send them to your social media manager so they can include them for you. Take a look at the image below from our client Bridesmaids Dressing Bridesmaids Dressing Room to see how we’ve implemented this strategy. We recommend showing your face on the feed at least one a month (which isn’t a big ask so get snapping!).
As you can see, there’s many ways to show up on your Instagram account. All of which will assist you in building trust amongst your brand. Even if you only adopt a couple of these techniques, they will take you a long way in nailing your personalisation content pillar.
Got any questions about being visible on Instagram? Be sure to get in touch.