Congratulations! You’ve been posting beautiful imagery because you have an invested in a product or branding photographer, your caption writing is both thoughtful and educational and you’re engaging with your community every single day. Oh, and did we forget to mention you’re also making a conscious effort to post to your stories every couple of days too? Well done! You’re absolutely killing it! But just when you thought you’ve mastered Instagram on all fronts – you remember that you haven’t updated your hashtags in ages!
Is it time for a refresh?
Hashtags are often forgotten about however it is so important to regularly update them to ensure fresh eyes are seeing your content. There’s no point doing all of the above in your corner of
What are hashtags?
Hashtags can be likened to the keywords people use when searching for things on google. They’re basically SEO for Instagram! Traffic directed from a particular hashtag leads people to your post, your profile, your website and hopefully (after a while of building trust) – a purchase or sign up! You need to select the right hashtags to ensure your business is visible to the right audience.
How many should you use?
Use all 30 hashtags – Instagram allows you to use 30 per post, PLEASE use all of them. We recommend having 3 – 4 sets of 30 hashtags that you can rotate between. You can save these sets into the notes section of your phone, or if you’re a pro – use a scheduling tool such as Plann to store your various sets of hashtags.
Don’t use spammy hashtags
First things first – please don’t use hashtags that are considered ‘spammy’. Think, #followforfollow #instadaily etc as these will attract bot comments.
HOW TO CHOOSE TARGETED HASHTAGS
Step 1: Log into Instagram and start searching for a hashtag within your niche by tapping on the magnifying glass and pressing ‘tags’.
Step 2: Pick a hashtag and check its density. Under each hashtag a number will be visible to see how many posts have used this hashtag.
Step 3: Choose hashtags that have a density of less
than 500, 000. This works best for small to medium businesses – however if you
already have a large account (Over 15k followers) with an engaged following,
this may not apply. The majority of hashtags in your sets should have less than
500, 000 posts, but don’t be afraid to include some with less than 30, 000.
Note: if you use a hashtag with millions of posts attributed, your visibility is significantly reduced. Your post may show in the ‘recent posts’ section of that tag for a millisecond before being pushed down by other content getting posted with this over-popular tag.
Step 4: Instagram will suggest other relevant hashtags based on your initial search. Look through these suggestions and keep adding relevant tags to your set.
Step 5: Think outside the box – use location specific hashtags to attract local customers or clients – eg: #melbournesmallbusiness #melbourneyoga #melbournewedding #melbournecakes
Step 6: Extend your research to what others are using in your industry. Check out what hashtags your competitors are using and take what also applies to your business. You can even follow publications and magazines within your industry and see what hashtags they are using on their Instagram posts which might also apply to your account.
There you have it! Once you get into the habit of regularly researching new hashtags, it will become second nature. If you’re looking to outsource this task, Content Savvy actually offer customised hashtag sets according to your business and niche. Get in touch for more information!