Overall branding for any business is an integral aspect, particularly when it comes to marketing your products or services. A well thought out brand, encompassing repetitive use of colour, font, imagery and logos will create a sense of uniformity not only in the online sphere, but also within your marketing collateral.
You want people to pick up a brochure and be like, ‘oh – I recognise this branding – this must be from business X.’ similarly, a potential client may stumble across your social media – and later see you exhibiting at a relevant trade show. Your uniformed branding will be etched in their brain, and they will make the association that they have come across your online marketing before! This is what you want – for people to remember you. These are the markings of great branding. Does your business tick these boxes?
The inspiration behind Content Savvy’s branding stems from my side passion – crystal healing. Rose Quartz is my favourite gemstone – and holds the metaphysical energy of universal love. Love for ones-self, unconditional love for all types of relationships, and also a side of gentle calming energy. As described by Crystal Meanings, “bringing love into life and daily situations not only brings inner warmth, but also lowers stress and soothes those around it.”
This is the energy I wanted surrounding my business so I chose the beautiful light pink / rose quartz colour to reflect this within my branding. Contemporary pairings with this colour are black, whites, greys and a fresh dose of natural greenery. Thus, you will notice the repetitive use of these choices within my social media channels.
Regarding font – I wanted it to be modern, and easy to read. By no means am I a graphic designer, however the program Canva offers a great tool for DIY logo and banner creation. Just be sure to remember the name of the font you used so you can continue using it throughout your marketing.
This gives you a little insight into the inspiration behind Content Savvy’s branding. If you haven’t thought about a unformed branding system for your business, get in contact with me today to find out more!