Fun, flirty and a little bit cheeky! That was the brief for All The Feels – a website dedicated to selling quality pole dance wear, lingerie and swimwear. We were brought on board to write over 130 product descriptions for the website – and boy, did we have fun on this project! Continue reading to see how we helped this client with their copy needs.
- Website copywriting – product descriptions
The team absolutely loved working on this project as it gave us the creative freedom to be fun, casual, flirty and also be able to reference pop culture! This was the dream job for Content Savvy!
Here’s some of our favourite product descriptions that we were able to come up with for All The Feels:
What a girl wants, what a girl needs – is this feminine and flirty 90’s Crop by Lazy Girl. Move over Christina and Britney, there’s a new ‘it’ girl in town! Featuring scalloped lace for a touch of femininity and class, and is fully lined so you can wear with or without a strapless bra – reminiscing those 90’s vibes has never been easier!
So Down Bralette in Emerald
Are you a Queen? Of course you are! Shine like one in the So Down Bralette by Silent Arrow. This emerald colour exudes luxe royalty, with soft sheer lace a key essential in any Queen’s wardrobe. The bralette is extremely versatile with adjustable shoulder straps and adjustable cross-over straps. The wide back elastic also ensures comfort and style. Pair with the So Down Briefs to complete your look. Time to get your crown pretty lady, the bedroom is your kingdom and your loyal subjects await!
Hendrix Top in Red
Life’s too short to be basic! Stand out in the crowd with the red hot Hendrix top by Lahana Swim. Oh lady in red, all eyes will be on you as your strut your stuff beachside in this luxurious ribbed fabric, featuring a playful bow tie front. Just be sure to let those lusty suitors know that they can only unwrap their present if they’ve been behaving themselves! This top also includes padding to support your bust, providing a rounded natural lift that enhances shape. The strapless element also means no annoying tan lines! Pair this top with the Hendrix Bottom to complete your look.
For the girl who isn’t afraid to show off her curves, in all the right places – the LA Bottoms will have you looking like a Hollywood A-Lister! These bottoms by Creatures of XIX are fully lined and are very high cut with strap detailing, which is super cheeky! All these elements, coupled with the its high waisted design will ensure that the goss around town is surrounding more-so on your booty, and less about the Jordyn Woods and Tristan Thompson drama!
We mastered the tone of voice for this copy project to speak directly to the client’s audience. We made the copy relatable and funny in order to build trust and entice prospective customers to buy.
Here’s what the client had to say:
“I hired Content Savvy to complete the mammoth job of writing over 130 product descriptions for my website. Catherine was extremely professional and provided amazing customer service. She went over and above to complete the task and absolutely nailed the brief! I highly recommend Content Savvy if you are needing assistance with copy!”
If you need some more information on the importance of tone of voice and language, be sure to read our blog on this topic here.
Or if you need some help with your next copy project – please don’t hesitate to get in touch!