Riss from Your Crystal began her business late last year after the loss of a loved one. She has always found solace in spirituality, and the healing power of crystals and positive affirmations.
Content Savvy were hired to help Your Crystal with blog content for their upcoming website which is soon to launch. We were also fortunate enough to write the copy for their website. This post will be updated once the site has launched.
For now, let’s take a look at how our Instagram Audit helped Your Crystal implement some strategy around their feed.
Client: Your Crystal
Website: Under Construction
- Website copywriting – site currently with developers
- Instagram audit
Our audits are ideal for brands who want to manage their own account. It’s a cost efficient way to get all our expert knowledge and advice within a bespoke, tailor-made report.
Strategic topics covered in the Instagram audit report include:
Use of hashtags
Your Crystal Instagram feed before audit:
Your Crystal Instagram feed after audit:
As you can see, based on our suggestions and advice – Riss has taken a more proactive approach to planning her content. She now plans her images a month in advance rather than posting on the fly. This has given the account more direction and visual consistency. She has also created her own branded text images according to her brand colours and fonts.
Overall, the quality of her captions had also improved due to taking the time to actually sit and give them some thought when writing. This is the benefit of planning what you’re going to post in advance.
We also outlined a competitor comparison so she could see how Your Crystal was performing against others in the market. This is important to identify what is working on their accounts and what can be implemented on your own account as well. It is also valuable to see what isn’t working for them, and what you can do differently.