For today’s post I wanted to discuss something that has been bothering me for quite some time, however only really tested my patience this morning – Those ‘Instagram follower boosting’ brands that claim to help you elevate your growth and engagement organically, when in actual fact they could be putting your account in danger.
I’m quite accustom to receiving Instagram comments and direct messages from bot accounts, claiming to be able to provide a miracle service that will grow my Instagram by thousands, but never have I received a direct email to my business that boasted about such services – until now. SNEAKY!
This is exactly what I found in my Content Savvy inbox this morning, and it worries me because many brands would take such an email at face value, without looking at the fine print. See the email below:
I have omitted the name of the website as to not contest with any potential legality issues.
The website claims to be able to grow your following organically, however when you look at their FAQs – the truth is revealed.
As you can see from the image above, this particular website that contacted me clearly uses some kind of system to generate a profile that likens a profile of someone in your target market. This system then follows likeminded profiles on your behalf and UNFOLLOWS them after a couple of days.
This is not organic! In my opinion, it’s fake! If you like what an account has to say, FOLLOW it! If you don’t, leave it be! This game of follow / unfollow is frustrating for those of us who are trying to build businesses the real organic way.
Growing your following organically means YOU or your social media coordinator put in the hard yards. Not only do we source, post, caption and hashtag our content ourselves, but we also ENGAGE with our potential consumers and likeminded accounts on our own. This is the only way to establish a genuine connection!
The thing to note is that there is no quick fix for growing your Instagram following and engagement. You need to keep at it, utilise all the tools at your disposal such as hashtags, Instagram stories, giveaways and influencers and only after a long committed period time, will you start to see organic growth.
To other business owners, please be aware of these systems! I hope this post empowers you to not opt for a quick fix – keep at it, put in the hard work, invest the time and effort into your Instagram and slowly watch it flourish. Rome wasn’t built in a day, and neither was any influential Instagram profile!