There is a common misconception regarding the value of organic social media strategy, whereby many brands see paid social advertising as the only way to convert and generate sales. While tracking …
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Instagram Removed Likes – What Does This Mean For Your Brand?
Instagram recently rolled out its latest test, and it’s affecting a crucial component of the social media network - namely, ‘Likes.’ For just over a month now, users in Australia, Brazil, Canada, …
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The detrimental effects of follow / unfollow bots
A few months ago we wrote a post on the 5 ways you could be doing a disservice to your social media and brand. One of the first points we discussed in this blog was the detrimental effects of using …
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The importance of SEO for online copy – 5 reasons you need to take SEO seriously
When considering your digital marketing, SEO is an integral tool which shouldn’t be overlooked. ‘Search engine optimization’ is not merely a buzzword that copywriters or marketers use as a ploy to win …
New website, who dis?
That’s right everyone, after a short hiatus, we’re back with a completely new-look site! What are your thoughts?! We’d love to hear your feedback in the comments below, or feel free to shoot us an …