The rumour mill in regards to Instagram is constantly spinning. From rumoured changes to its 3×3 grid structure, to widely debated insights into its algorithm – the latest rumour will affect video content.
Last month it was announced that Instagram had been in talks with content creators about the possibility of introducing a feature which will allow users to post hour-long videos. The report first circulated in an article by The Wall Street Journal.
It’s worth noting that these changes are tentative and have yet to be confirmed, but there is no doubt that if this is implemented it could be a real game changer for many businesses who utilise the platform to market their brand. The changes will also place Instagram in direct competition with YouTube, whose methods have proved to be very effective in monetizing through advertising.
UPDATE: Literally, the day after writing this blog post Instgram launched IGTV! Here’s what Instagram said at the time:
“We’ve learned that younger audiences are spending more time with amateur content creators and less time with professionals.” Instagram’s representatives have emphasized that the platform will allow for 10 minute vlogs, as opposed to extended programs. However despite the focus on shorter video content, you actually will be able to post hour long videos using the platform.
Here’s what we know about the specs:
- Videos can be up to 60 minutes long
- Videos can be up to 3.6gb
- Videos will be in MP4 format
- Videos should be 9:16 size
“In IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator – you can upload your own IGTV videos in the app or on the web to start your own channel,” said Instagram.
Instagram was a photo-only platform since its inception in 2010 but decided to introduce 15 second clips in 2013 to compete with Vine, who at the time, was leading the market for short-form video content. This was later prolonged to 60 seconds, and then Instagram introduced the Live video functionality within stories (which is currently the only way to utilise long-form video on the platform).
What are your thoughts on this change? Let us know in the comments!
We know about all things Insta! Get in touch to enquire about our Instagram management or audit services.